Many companies have the ambition to build circular business concepts to drive sustainability and reduce their dependency on critical materials.

The initial scale of circular propositions is small, and it is hard to compete against highly optimized linear supply chains.

Circular processes seem simple, but pilots show that our linear supply chain  processes and systems do not support circularity.

Products are not designed for circularity, business KPIs and incentives are based on linear practices and companies lack expertise in circular solutions.